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How to Estimate Your Social Media Return on Investment

October 2011

Are you wondering how to determine the return on your social media activities? If so, look no further. In my prior Social Media Examiner article about Social Media return on investment (ROI), I discussed the financial definition of social media ROI. This article goes a step deeper by working through a few examples of estimating the social media ROI.


Q & A with Kraft’s Top European Marketer.

August 2011

With Kraft announcing recently that it would split its business in two, with Kraft Foods Europe forming part of the global snacks division of the company, the company’s European vice president of marketing, Daryl Fielding, explains her new approach to managing her brands.


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